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Insights from a Digital Guide on Baraboo, TikTok, and Content Creation

In the bustling digital landscape of today, TikTok has emerged as a powerhouse platform, and its influence reaches even the quaintest corners of our world. For small-town businesses, TikTok offers a unique opportunity to shine and connect with a global audience. However, Baraboo, Wisconsin, is uniquely positioned to harness the full potential of TikTok thanks to its status as a hidden gem drawing millions of visitors each year.

Quick TikTok Ideas for Creative and Engaging Content:

  • Local Restaurants and Cafes: Showcase your delicious dishes, behind-the-scenes kitchen action, and customer reviews through fun and engaging short videos.

  • Retail and Boutiques: Use TikTok to highlight new arrivals, fashion trends, and customer testimonials with creative and entertaining videos.

  • Fitness and Wellness Centers: Share quick workout routines, healthy recipe ideas, and client success stories through motivational videos. My favorite food TikTok account is from Baraboo!

  • Event Planners: Create teaser videos for upcoming events, show the event setup process using timelapse, and share memorable moments from past events.

  • Artists and Crafters: Display your creative process, demonstrate DIY projects, and provide tutorials to inspire your audience. This is consistently in the top, most viral category. People want to see how the sausage is made!

#satisfying : content that is nearly intoxicating to consume because it is oh so satisfying. Create or Duo with a #satisfying video to boost viewership and lower bounce rate. Think outside of the box on this one. Follow the hashtag for inspiration.

Imagine your website as a captivating journey, one that not only grabs your audience's attention but immerses them in your unique process and niche. Now, picture every social media platform as a gateway to millions of eager potential visitors to your website. By harnessing the power of graphic information technology and embarking on an authentic journey, you'll not only reach out to new customers but also connect with those who share a genuine passion for your brand and are eager to secure your services. Don't feel pressured to "do it all". But when you're ready to start creating content, TikTok is waiting for you!

Recent content creation collaboration with a TikTok Influencer and Baraboo Chamber:

But how do I make money for my small Baraboo business using TikTok?

1. Attracting and Retaining Customers: Engaging content, whether it's in the form of blog posts, videos, social media posts, or interactive quizzes, attracts and retains the attention of your target audience. When your content resonates with them, they are more likely to stay on your website or social media profiles longer, increasing the chances of conversion.

2. Building Trust and Credibility: High-quality, informative content helps build trust and credibility with your audience. When you consistently provide valuable information, insights, and solutions to their problems, you position your brand as an authority in your industry. Customers are more likely to choose a trustworthy brand over competitors.

3. Generating Leads: Engaging content can be used strategically to collect leads. For example, offering valuable resources like recipes, loyalty/ambassador programs, event calendars, webinars, or email newsletters in exchange for contact information can help you grow your email list. These leads can then be nurtured and converted into paying customers over time.

4. Boosting SEO and Organic Traffic: Search engines reward websites with engaging and relevant content by ranking them higher in search results. This increased visibility leads to more organic traffic. As more users discover your content, you have a greater opportunity to convert them into customers.

5. Fostering Customer Loyalty: Engaging content isn't just about attracting new customers; it's also about keeping existing ones. Regularly providing valuable content, updates, and personalized recommendations can enhance customer loyalty. Loyal customers are more likely to make repeat purchases and advocate for your brand.

6. Enhancing Conversion Rates: Engaging content can be optimized for conversions. For example, product videos, customer testimonials, and interactive product demos can help potential customers make informed buying decisions, increasing conversion rates.

7. Increasing Social Sharing: Engaging content often gets shared on social media platforms. This organic sharing can extend your reach to a wider audience, introducing your brand to potential customers who might not have discovered you otherwise.

8. Driving Sales: Ultimately, the goal of engaging content is to drive sales. When you consistently deliver valuable, relevant content to your audience, you create a pipeline of informed, interested, and motivated customers who are more likely to make purchases.

9. Measuring and Optimizing: With the help of analytics tools, you can track the performance of your content and identify what works best. This data-driven approach allows you to refine your content strategy, focusing on the content that generates the highest return on investment.

Engaging content is pivotal in the customer journey, from attracting prospects to nurturing leads and retaining loyal customers. By consistently delivering content that resonates with your audience and aligns with your business goals, you can transform engagement into profit by increasing conversions, building customer loyalty, and driving sales.

5 content gems in Baraboo:

  1. Circus World Museum: Be sure to contact them about permissions. I am simply stating that Circus World is a unique spot to create content that highlights Baraboo charm if you use social media platforms with worldwide reach.

  2. Downtown Baraboo: What is more Baraboo than Downtown? I mean, has anyone filmed a movie scene down there? Because it wouldn't surprise me if so. It's a great spot to shoot for stock photos. What a nostalgic setting!

  3. Spirit Lake: The iconic image of Balancing Rock isn't the only content gem in this state park! There is a nostalgic little shop, canoe rentals so you can capture unique angles, and West Bluff Trail has a staircase just waiting to go viral for #TikTokvsReality

  4. The whole Dells: I see many, many opportunities in the Dells. Just search #lovethedells (official) or #thedells to see many content creators utilizing the unique setting, attractions, and foot-traffic to create interesting content.

  5. MANUFACTURING! Yes, manufacturing- we make stuff here in Wisconsin! Again, sharing your process and making satisfying videos of processes are the most viral videos.

So, y'all out here in Baraboo making custom firearms at DEZ, Cowpies at Baraboo Candy Company, brews at Al. Ringling Brewery, and the best cider in the state at Ski-Hi, I want to see your process on TikTok! I bet you're sittin' on TikTok content gold. I bet a Cowpie would go wild on TikTok Shop- just sayin'. Baraboo Chamber, I see you out here!

Would you hop on TikTok to watch these local brands make stuff?

  • Heck yes!

  • No. I also love the Chicago Bears, and cheese is gross.

Check out Vinal Graphics For You, giving us a satisfying video, solid branding, and BONUS collaboration with Nautical Coffee Co. here. For a boost, they could use a few well-used hashtags like #madeinbaraboo, #driftlessarea and #baraboowisconsin.

Lastly, here is me having a little fun with one of my favorite Baraboo makers, Ski-Hi:

Have you tried ChatGPT? I'll Stay tuned for my next blog! I'll show you some of my favorite tips and share two stories of ChatGPT implementation successes for my clients right here in Wisconsin.

Thanks for reading!

Be sure to comment with any questions or topics you'd like to see covered in the future.

Zachariah Strong

#BarabooWebDesigner #BarabooGraphicDesigner #BarabooDigitalGuy

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