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Navigating the World of SEO: Unleashing the Power of Online Visibility

Hello there, I'm Zachariah Strong, your go-to digital enthusiast, and today, I'm here to demystify the world of SEO (Search Engine Optimization) for small business owners in Baraboo. Whether you have a website or are considering one, understanding SEO is essential to boost your online visibility, attract potential customers, and grow your business. So, let's dive in and explore the high-level basics of SEO together.

What is SEO, and Why Does it Matter?

SEO is the art and science of optimizing your online presence to rank higher in search engine results. That's right, there is no one-size-fits-all not only because of algorithm changes but because there IS an art to it. Think of SEO as the magic that helps your business stand out amidst the vast sea of websites on the internet. When someone searches for products or services related to your business, having strong SEO ensures your website appears prominently in search engine results, driving more organic traffic to your virtual doorstep.

The Power of Online Visibility

Imagine your business as a hidden gem in a local market with over 7 million visitors yearly and SEO as the guiding signpost that leads customers straight to your door. Can you see it? Because if you're in Baraboo, that's you! Research indicates that a significant portion of online traffic comes from organic search results, with users often trusting search engines to find what they need[1]. By optimizing your website for search engines, you increase your chances of attracting potential customers who are actively looking for the products or services you offer. That is great news for those who have been sold fake followers, paid thousands just for their website to be visited by tens of thousands of bots, or those who still have no idea what SEO is. Don't spend money on a website if it isn't SEO optimized- period. Please, save your money and talk to me, for free, about when you should phase in a website.

High-Level Basics of SEO

While SEO is a vast and ever-evolving field, grasping its high-level basics is crucial for small business owners. Here are some key aspects to understand:

  1. Journey Authentically: When something is searched on Google, Google wants the very best results to show up. What does that mean exactly? They want the results that answer the query the most completely so users will rely on Google to find what they are looking for. And by completely, I mean they create algorithms with over 400 individual, 'secret', 'scores' to determine which website is the best response. Don't worry about cracking the code; there are tools that will help you learn along the way. My most important tip with SEO is: You can't fake or buy your way to the top. You must truly have something to offer to move higher in the ranks. Please do not fall for SEO salespeople or agencies that promise rankings, visitor numbers, or sales. SEO is a journey. Just journey authentically.

  2. Keyword Research: This involves identifying the words and phrases your potential customers use when searching for products or services like yours. By incorporating these keywords strategically into your website content, you increase the likelihood of appearing in relevant search results. There is an art to this, too. Message me today for free keyword advice!

  3. Content Quality: Crafting valuable, informative, and engaging content is vital for both users and search engines. High-quality content attracts and retains visitors while signaling search engines that your website offers valuable information. If it is regurgitated info, don't be surprised if it isn't selected as the authority on the info. Utilize what you DO have that is original and share it freely.

  4. On-Page Optimization: This refers to the various elements within your website that can be optimized for better search engine visibility. This includes meta tags, headings, URL structures, and more. The checklist is simple but long. It's well worth the effort to move up in the rankings.

  5. Mobile-Friendliness: This is required. Period. With the increasing use of mobile devices, having a mobile-friendly website is crucial for SEO success. Search engines prioritize mobile-friendly sites, ensuring a positive user experience for visitors. Don't be surprised if serious SEO limitations arise based on outdated templates and old web-building practices. If you are not mobile-friendly, please contact me about updating your site today.

  6. Local SEO: If you have a physical store or serve a specific geographic area, local SEO can significantly impact your business. Optimizing for local searches helps your business appear in relevant local search results. Get your Google Admin account going, be sure you're on Google maps, and be sure to connect with your local business friends on your website by using links on relevant content. Google has a STEEP learning curve, but there's a workshop for that!

Remember, SEO is an ongoing process that requires continuous monitoring and adjustments to stay ahead of the competition and adapt to search engine algorithm changes. When you make updates, expect 2-3 months before you begin to see results from those changes in your analytic reports. And while SEO is key, it is part of a larger plan.

The bottom line is: If someone is sitting at Ho Chunk Casino and searches "ice cream near me", what will they find? It depends on the digital marketing efforts and brand strength of the ice cream shops in the area. Remember, SEO is part of a greater digital marketing strategy.


In this fast-paced digital landscape, understanding SEO is vital for small business owners to thrive and flourish. Plus, with millions of dollars in tourism flowing through town, I KNOW you want to be found so those dollars flow to you, too. By harnessing the power of SEO, you can increase your online visibility, attract potential customers, and make a significant impact on your business's success. So, whether you already have a website or are considering one, let's embark on this journey together, and I'll be here to guide you through the world of SEO.

Contact me to create an SEO workshop for you. I'll train you while setting you up for success.

Thanks for reading!

Be sure to comment with any questions or topics you'd like to see covered in the future.

Zachariah Strong

#BarabooWebDesigner #BarabooGraphicDesigner #BarabooDigitalGuy


[1]: Johnson, S. (2022). The Importance of SEO for Your Business. Marketing Tech News.

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