top of page
Banner with beige, navy, red, and robin's egg blue and the name RIAH in white.

Unlocking Success: Why Small Business Owners in Wisconsin Should Hire Professional Web Designer

In today's digital era, a strong online presence is essential for small businesses to thrive. A well-designed website can be a game-changer, serving as your digital storefront and a powerful marketing tool. While some entrepreneurs may be tech-savvy and adept at marketing, there are compelling reasons why hiring a professional web designer is a strategic move. Let's explore why this partnership can propel your business to new heights.

1. Expertise in User Experience (UX) Design:

Professional web designers are well-versed in UX design principles. They know how to create websites that are not only visually appealing but also user-friendly. UX design focuses on optimizing the user's journey through your site, making it intuitive and enjoyable. From easy navigation to responsive design for various devices, a professional designer ensures that visitors have a positive experience, ultimately leading to higher engagement and conversions. You are utilizing sales and business techniques every day. Find a professional designer who is well-versed in UX will apply those techniques in a digital form. I am currently pursuing a BAS in Graphic Information Technology-UX and an accelerated Master's from ASU.

Citation: According to a report by the Nielsen Norman Group, improving the user experience on a website can increase conversion rates by up to 400%. [(Source)](

2. Customization for Unique Branding:

Your business is unique, and your website should reflect that. A professional web designer can tailor your site to align perfectly with your brand identity. They will create custom graphics, choose appropriate fonts and color schemes, and craft a design that resonates with your target audience. Customization sets you apart from competitors and reinforces your brand's authenticity. I am your Baraboo-local Adobe Nerd.

3. Mobile Responsiveness:

With the majority of internet traffic coming from mobile devices, having a mobile-responsive website is non-negotiable. Professional designers understand the intricacies of responsive design, ensuring that your site looks and functions flawlessly on smartphones and tablets. This not only enhances user experience but also positively impacts your search engine rankings.

*Note: A shrunken-down desktop page on a mobile phone is NOT mobile-responsive. It is the opposite.

Citation: Google's mobile-first indexing prioritizes mobile-responsive websites in search results, making them more discoverable to users on mobile devices. [(Source)](

4. SEO Optimization:

Search engine optimization (SEO) is the foundation of online visibility. A professional web designer understands the importance of SEO and can integrate it into your website's structure. From optimizing page titles and meta descriptions to improving site speed and implementing schema markup, they can boost your site's chances of ranking higher on search engine results pages.

Citation: According to a study by HubSpot, businesses that invest in SEO are 53% more likely to see a positive impact on their web traffic. [(Source)](

5. Speed and Performance:

Website speed is crucial for retaining visitors. Slow-loading sites can drive potential customers away. Professional designers use techniques to optimize your site's performance, such as minimizing code, compressing images, and utilizing content delivery networks (CDNs). A fast website not only keeps users engaged but also enhances your search engine rankings.

Citation: Research by Google shows that as page load time increases from one second to five seconds, the probability of bounce increases by 90%. [(Source)](

6. Security and Updates:

Cybersecurity is a growing concern. Professional web designers implement security measures to protect your site and user data. They also stay current with software updates, ensuring that your website remains secure and functional. Regular maintenance is vital for a website's long-term success. Yes, I do offer webmaster services so you have peace of mind.

Citation: According to the 2020 Verizon Data Breach Investigations Report, 43% of data breaches targeted small businesses. [(Source)](

7. Time and Resource Efficiency:

Hiring a professional web designer allows you to focus on what you do best—running your business. Instead of spending valuable time learning complex web development and design skills, you can entrust your website project to an expert who will deliver a polished product, leaving you more time to concentrate on growing your business.

In conclusion, while entrepreneurs possess valuable skills and insights into their respective industries, professional web designers bring a unique set of expertise to the table. From UX design and mobile responsiveness to SEO optimization and security, these professionals can transform your website into a powerful asset that attracts, engages, and converts customers. By investing in a professional web designer, you're not just getting a website; you're unlocking a pathway to online success for your small business. Remember, no one will match the passion for your project like I will. Your success is my mission!

View my latest Baraboo web project:

Thanks for reading!

Be sure to comment with any questions or topics you'd like to see covered in the future.

Zachariah Strong

#BarabooWebDesigner #BarabooGraphicDesigner #BarabooDigitalGuy

2 views0 comments
bottom of page